Product Portfolio Assessment

Product portfolio assessment is interpreting the existing market trends and introducing changes to business strategy.

Aston Health provides assistance to pharmaceutical companies in measuring the product competitiveness and identifying products (INNs) with best potential in the markets of Russia and EEU

For analyzing the market potential and portfolio strength we employ various assessment tools, including, competitor analysis and communicate with the best industry experts who provide valuable input to forecasting and analysis.

In addition to assessing product portfolio performance, we offer our clients a range of promotion services, including development of a Marketing Strategy.