Analysis of competitive environment
Challenges facing the market players in a highly competitive environment and continuous market changes, urge them to be more flexible and respond quickly to the fluctuating competitive environment
Having a wealth of experience in healthcare market research, Aston Health offers valuable insights into how your competitors perform.
Key points of the analysis include:
- Identifying the key competitors; your company’s position. The intensity of competition in the segment of interest.
- Product mix review
- Comparative price analysis
- Analysis of distribution channels and target audiences
- Analysis of product promotion tools
- Brand positioning and understanding of brand’s strengths and weaknesses
Depending on the specific business needs, the competitor analysis may include various aspects, e.g. comparative analysis of prices or data on the price elasticity of your product vs. competitor products, or the brand position based on selected KPIs, such as:
- Brand awareness
- Prescribing rates
- Key messages communicated to the target audience
- Perception of key messages
- Variations in consumer profiles
- and more
We have been providing the consulting services in the healthcare sector for over 20 years and are well versed in the industry specifics. Based on this knowledge and experience we are able to offer our clients the best recommendations on the strategy for suitable product positioning in the local market.
We are open to discussing your business challenges and are willing to offer the best solution that will make your business more environmentally sustainable.
Elizaveta Karpihina
Head of Marketing Research Department
