Pricing Studies

Since 2005, Aston Health has been running pricing research studies with respect to new drug launches, adjustment of the pricing strategies, building sales dynamics models, etc.

Pricing research is an investigation method used to measure the impact of change in prices to the demand of a product and involves a comprehensive review of numerous price-related factors.

Methods used in pricing studies:

• Surveys (F2F, online, CATI/CAPI)
• IDIs, FGs
• Desk Research

Other methods include:

• Monadic tests – the tests that expose respondents to one stimulus independent of contextual information. This gives researchers insight into a respondent's thoughts about product under investigation.
• Competitive testing to gather data for two or more products with the goal of comparing them (e.g. how does the client’s product compare to the competition).

We will conduct the pricing research for you so that you could drive your product growth with the right strategy.