Patient Loyalty Programs
PLP is designed to provide affordable drug treatments for a larger number of patients, while increasing adherence to therapy and brand loyalty.
Services under Patient Loyalty Program available via Aston Health:
- Reduction of medication cost through progressive discounts, including for long-term treatments ("N+1", % or fixed rate discounts)
- Accrual upon purchase of particular SKUs
- Pre-calculated bonuses
- Increased accrual patients who adhere to the treatment regimen
- Additional offers at the point of purchase (e.g., additional product at discount price)
- Reminders and motivation for therapy adherence
- Additional offers outside pharmacy (e.g. laboratory testing)
Anastasija Zhigalkina
Lead Marketing Communications Manager